Aim: Securing funding involves convincing investors of your vision and persuading them to buy into it. Convincing and persuading is exactly what big brands have secretly known how to do very well, and startups / scaleups can effectively utilize that very same knowledge to get ahead, scale faster and persuade and to convince investors and employees.
Thinking brand – from day one – will also guide all your efforts, it will set you apart in a competitive marketplace, and lift your business to one that leaves its unmistakable mark and get you noticed.
Outcome: Insights how to craft a persuading and convincing story, while getting professional guidance in crafting a long-term and unique narrative for strategically running your business and efforts forward.
Host: Lars Busekist